Topshop is not top of the list anymore. they no longer feel comfortable supporting brands owned by Sir PhilipSir Philip Green: Will landlords fight his rescue deal?He feels the retailer has also missed a trick by not collaborating with influencers on collections. "Prime Minister Boris Johnson says a second wave of Covid-19 infections is coming to the UK. Photographs of the cyclist where TopShop products, and NYC locations were taken and posted on chictopia.com, Flickr, and Facebook in order to promote the event around the world. "Another factor in diluting the sales of these secondary fashion brands is how strong the sports brands have become with athleisure fashion," she says. Young men the BBC spoke to had a similarly negative impression of Topman.Both Ms Thynne and Ms Armstrong also buy a lot of clothes online, from places such as Asos, Pretty Little Things and Missguided. "And Miss Selfridge is quite niche [in its appeal]. "I shop in Topshop loads, but the fashionability is a bit hit and miss," she says.Read about our approach to external linking. Ms Hinton cites former Topshop brand director Jane Shepherdson as a "visionary" leader who marketed the brand "strongly". Discover the latest in women's fashion and new season trends at Topshop. At the peak of its popularity, Topshop clothes could be found in the pages of Vogue alongside high-end couture, but now it's a different story.Did Genghis Khan use kittens as weapons?! Free delivery on orders over £50. Sir Philip Green’s Topshop and Topman chains slumped to a £505m loss last year as sales fell and the retail tycoon wrote down the value … According to one article, this gives the brand’s “manufacturing scarcity, prestige, and exclusivity via the availability of product.”  Fill in your details below or click an icon to log in: Ms Hinton says sports brands such as Adidas and Nike are now competing directly with fashion brands: "The spending is being spread across more retailers. It's still too reliant on concessions in department stores when it should really be focused on the 21st Century version - online marketplaces and social commerce," she says. Full article Daily news briefing direct to your inboxAnd then there's the threat from sportswear brands. Once the store opened, TopShop kept thinking of new marketing strategies to uphold publicity and sales. Arcadia Group is the UK's #2 clothing retailer (behind Marks & Spencer), home to a collection of fashion chain stores.The most prominent are Topshop and Burton, supported by Top Man, Miss Selfridge, Dorothy Perkins, Wallis, Evans and Outfit. "It's definitely less popular - they're quite behind what men want to wear," says university student Ben Reynolds, 19.According to Zazzle Media, online brands Boohoo and Asos, as well as High Street retailer New Look, began using digital marketing features like catwalk videos and inspirational photo collections featuring outfit ideas in 2011 and 2012 respectively to promote products.Jamie Windust, 22, a popular influencer on Instagram with over 27,000 followers, who has collaborated with Asos in the past on campaigns targeting the LGBTQ+ community, tells the BBC: "I'm a lot less interested in Topshop nowadays, it's just not really how I dress," says 24-year-old advertising account executive Beth Armstrong.Ms Armstrong's friend and colleague Catherine Thynne, also 24, is more positive about Topshop, but buys less than half of her wardrobe from the retailer nowadays.And although Topshop's flagship store in Oxford Street, London Ms Armstrong is a typical consumer, someone who used to shop there often, but has since moved onto other brands. Create a free website or blog at WordPress.com.In addition, TopShop not only intrdouced their new store and brand to customers but also the going green movement that is currently happening.“[This is also a] pretty good way to encourage people to build a community around the brand, first by introducing people through a fun social activity, then by recording their interactions and activities, and creating contitnuity of the new community online throgh cotent and tagging…and with a follow-up event!”Another example can be seen in the opening of the first state’s side store in New York City last year. A great example was seen in the “How to Cycle in Style” campaign where integrated marketing was used. The main marketing aspect of TopShop is created a limited number of products to create exclusivity of the brand. The success of topshop, with its brand advertising campaign has hugely significant relationships. "Topshop tends to be more expensive than its competitors but it doesn't have the fashion kudos anymore - if you're paying a premium, it isn't exactly worth it now," she tells the BBC.Of course, the current retail environment is tough, but consumers still like to shop - they're just pickier about where. The advertising of TOPSHOP TopShop continues to influence trends in Europe and the States not just with the Kate Moss line but with the brand itself which has become a favorite amongst those staying on top of trends. But while these strategies may seem new, they do have traditional background. In order to get new customers excited about the debut, marketers sent out a decorate van along with a street team to pass out flyers, gift cards, and free totes bags. Sir Philip Green's rescue deal hangs in the balance "When working with brands, it really depends on the message behind the campaign.