First, the color was changed to a brighter, eye-catching shade of red. The chain’s original mascot, the anthropomorphized chicken, was called Doodles. Articles. “We needed something short and snappy,” Sterling Morton remarked.Advertising agency N.W. It's easy to understand why this tortilla chip is so beloved. Logos like Tostitos and FedEx that use negative space, are generally layering meanings about their brand into a single word. And she doesn’t look a day over 8-years-old. Tostitos logo's hidden image. The surprising thing you never realized about the Tostitos logoTostitos are such a ubiquitous part of the American lexicon, as popular as they are, you would think that Frito Lay invented tortilla chips. She’s seen fashion fads come and go and come back around. Products. You can help Logopedia by uploading it here. Signing up is free & easy! The Logo Design Secrets Behind our Favorite Brands ... logogarden.com. Crunchy … Ayer & Company was asked to submit a series of 12 different ads to run in consecutive issues of Good Housekeeping magazine. This includes colorful "chipfetti" and vibrant rays bursting from the clear window on each package, further illustrating the look and feel of a "party in the bag." Can You Find the Hidden Messages in … Other suggestions included “Flows Freely,” “Runs Freely,” “Pours” and then, finally, the old proverb, “It never rains but it pours.” The latter was rejected as being too negative and a more positive rephrasing resulted in the now famous slogan, “When It Rains It Pours Throughout the years the girl has changed dresses and hairstyles to stay fashionable. Drew design. Years later, Mr. Morton explained his initial enthusiasm for the ad in this way: “Here was the whole story in a picture – the message that the salt would run in damp weather was made beautifully evident.”It was the early days of advertising and the company boldly decided it was time for its first national consumer advertising campaign to promote a true breakthrough – Morton’s free flowing salt in a round blue package with a patented pouring spout.Sterling Morton, Joy Morton’s son and secretary of the newly-formed company, was immediately interested in one of the substitute ads. As a result, the two sides of the central part of the logo are symmetrical to one another. Sign Up Now (opens a new window) Recipes. She’s lived for over a century. Joe Scarnici/Getty Images. But you know what you might miss as your are scanning the chip shelves? The Morton Salt Umbrella Girl and slogan first appeared on the blue package of table salt in 1914. Take a look at the bag and cast your gaze to the logo. This is a hot trend with logos made popular by companies like Federal Express. In 1994, the renowned film director and producer Steven Spielberg, former head of Disney Jeffrey Katzenberg, and music producer David Geffen founded the DreamWorks animation studio. But today’s logo has changed from the 2005 logo giving it a sharper look and instead of blue its  a red-orange sharp drag. Tostitos.ca Logo. kyletang.wordpress.com Join Tasty Rewards™ to access exclusive coupons, contests, and more. The logo for tortilla chips and dips manufacturer Tostitos, owned by PepsiCo, is a prime example of "once you've seen it, you can't un-see it." logo in use since 2004 Download the vector logo of the Tostitos brand designed by Tostitos in Adobe® Illustrator® format. The Tostitos logo contains a hidden image that takes a few seconds to register with your eyes (via The image of the Tostitos logo works almost like an optical illusion because of the negative or white space. The two people are united by, you guessed it, a Tostitos chip (via The chips were then sold to Frito-Lay later making its nationwide realize in 1966. that’s when the logo first appeared as a  classic look and squares around each letter with two tone pattern colors. 0 Articles. This field is for validation purposes and should be left unchanged.Her message and appeal to consumers remains undiminished by fashion’s fickle fads or changes in advertising techniques. Open Search Close Search. She’s flavored our food for generations, softened our water, melted ice and snow, improved industrial processes, made pharmaceuticals more effective, and so much more . Treacy Shoes. logogarden.com. The agency’s account executive brought twelve proposed ads and three possible ad substitutes to the Morton offices for consideration.