0:07. 10c Human Rt L l l o n j. Essentially sociological propaganda is to increase conformity with the environment that is of a collective nature by developing compliance with or defense of the established order through long term penetration and progressive adaptation by using all social currents. I U H A H I J LTJ womlcilbLjE t h * Individuiii rocsdn&c* n •! No connection necessarily eiists between his action and the reflei or the content of the myth. One could conceive of a State that would suppress aU parties and live by Itself: that was the classic pattern of dictatorship. In fact, no propaganda can work until the moment when a set of facts has become a problem in the eyes of those who constitute public opinion." But he cannot act on his own; he can act only as the result of somebody else's decision. And what TV spontaneously prr> 7 Thm LÎ ( h * * MIUE I M e f t r t i t o n m to t h * pwortftl cooHrti 1 * « abma, p. 7Ïf taiaiqt- • • s* BÈMÉ *7&) PSTCTOLOCICAL EFFECTS Of FRDPAtMtok ducea Is systematically exploited by propaganda; the "Luda Father" Is always present Another example; I n 195S Khrushchev promised the transitka to integrated Communism in the U S S.H.- later be declared that It would be realized very soon. Without this intense collaboration by the propagandee the propagandist would be helpless. 4*4 3S7. Aside from the alienation that takes place when the rational individual retreats into the irrational collective, there are other forms of alienation—for example, through the artificial satisfaction of real needs, or the real satisfaction of artificial needs ( publicity and advertising). It is crucial that the individual is never considered as an individual but always in terms of what he has in common with others. 1*7. which hriidl ta traite the * W P T attend m u u d to W r CLU;-. 6or*. SunELarly wbra another pjverument show) good *tlL it Is a sign ol weakness^ when it shows authority. The need for propaganda then tends to make this penetration permanent. 1S1 l 8 and n , , 5911,, aSatt; K O Ü I - ^ . Only where enough sets are installed can propaganda be efiectlve. Everywhere we find men who pronounce as highly personal truths what thev have read in the papers only an hour before, and whose beliefs are merely the result of a powerful propaganda. The presentation of the Amerlean Way of Life as the only way to salvation exasperates French opinion and makes such propaganda largely ineffective m France. The propagandist b not and cannot be, a "believer." 367-70 Swpdcn, 15a «vnibriili. There was uo effective stimulus on anv Jevel. Bibliography: p. 1. A propaganda pitting itself against this fundamental and accepted structure would have no chance of success Bather, all effective propaganda b based on these fundamental current* and expresses Only i f i t rusts on the proper collective belief* will i t be understood and accepted. For propaganda to be effective, the propagandee must have a certain store of ideas and a number of conditioned reflexes. Ellul_Jacques_Propaganda_The_Formation_of_Mens_Attitudes.pdf ‎ (file size: 28.64 MB, MIME type: application/pdf) File history Click on a date/time to view the file as it appeared at that time. prOpa^nda oí, 43-8 Tifo. He cannot bear ambiguity. T h e psychology he uses is not scientific psychology, (he sociology he uses is not scientific sociology," But after * careful look at the controversy one cornea, to this conclusion: Stalinist propaganda was fn great measure founded on PavloVa theory of the conditioned reflex. Stalíhjnovistci 141 n. Stalin. Very few fe'Jaghas were persuaded by propaganda to lay down their arms and come over to the French side The few oases in which this occurred do not seem to have been the result 1 ^ i * wv «on» m 1 ssa md tt toduiei owusged a flfiJ W F i a i V l N B i i OF Appendix PROPACAWDA of propaganda. This is what Ogle calls "luggesbbility"; the degree of suggestibility depends oo a man's environment and psychological climate. 1 say "almost entirely," because the opponents of the regime who fled were also Communists who, even when beyond the reach of the police State, continued to say so though they knew that Communists were not popular in the countries to which they had gone. Stable URL: http://links.jstor.org/sici?sici=0014-17, Selling the Great War The Making of American Propaganda 17ft; required t o provide modvadocLi for aacrucea. Doob maintains that we »0 here a "period of indétermination " Obviously, the propagandists task is to reduce this period of indétermination as much as possible. The feeling of being unimportant items from general working conditions, such as mechanization and regimentation; from Lousing conditions, with small rooms, noise, and lack of privacy, from family conditions, with loss of authority over children; from submission to an ever-growing number of authorities (no one will ever be able to assess fully the disastrous effect on the human soul of all the bureaus and agencies); in short, from participation in mass society. 73- 74. This creates isolation between groups by promoting allegiance to the group one is in and suppressing conversation between groups. W a U no l ™ uuddrJiiug mojuirii«iia], ii.«to Rh- u V l i U I h a d n en U m 1 ^ ' " ' ™ ° A< ih* end of thi* hook lOlul ieach« neither a pctttaUfe nor u optimistic conclusion' with regard To bSe future. It is no longer to lead to a dwlce, but to loosen the refleies. Facts are treated in such a fashion that they draw their listener into an irresistible soefr logical current The public is left to draw obvious conclusions 1 a * Sauvy states that this type of propaganda consists id ^r«p«t1nn detail in odw* eventually compote a stable whole which gives misleading WormatiMi on tt* movement- Thru . This corresponds to the rather prevalent attitude that separates socio-political phenomena from each other and of not establishing any correlation between parts, an attitude that in turn reassures the student of the validity of the various systems.