The colour is exactly what I wanted it to be and I will keep buying. Read honest and unbiased product reviews from our users. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It's very good hair dye. Once I find out that Amazon offers this on subscription, I decided to give it a try. Give the L’Oréal Paris Superior Preference in Hi-Lift Gold Brown a try. I would not recommend this to others. It was pretty powerful! I was wanting a change from my coloured red hair. My shade was a medium red. Your recently viewed items and featured recommendations Select your address The fume got so bad that we decided to turn on the bathroom fan. Again, to cover the blonde I had to leave it on my hair for about 10 minutes longer than recommended in the instructions. I usually purchase it from a local pharmacy. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. The tube in the box is 1.87 oz and the developer in the bottle is 2.75 ounces. Read honest and unbiased product reviews from our users. Reviewed in the United States on July 30, 2016Reviewed in the United States on August 26, 2015 The fume got so bad that we decided to turn on the bathroom fan. Sent is very strong I've been using Preference for several years. This is my review using shade number 532 golden icy brown. Product was suppose to minimize orange and red tones while giving a nice medium brown color but instead it made my hair turn a light copper (orange) color and deposited very little brown. I strongly suspect the product either has expired (I can't find an expiration date on the box), or it's a counterfeit. None. 14 global ratings | 11 global reviews Not bad but not amazing smooth and thorough. Very dark brown, almost black, and no red at all. The brush that came with it was way better than the finger brushes that come with other kits in distributing the color though it wasn’t 100% even (but pretty close). So it was certainly surprising. I really liked the color of the cool light brown as it closely matched with my current hair/root color and I wanted my hair to be a bit more even. This product faded a lot .. but not completely. This caramel-esque hue will add just enough warmth for those with cool undertones. Please make sure that you've entered a valid question. I guess it's better than chemical smell but it burns my eyes! It seems to me that the previous reviews may not be for this 5.1 Medium Ash brown, or that the color in the bottle was wrong. If u are trying to lighten dark hair to a cool brown, this is it. 10% The golden icy brown application made my hair a beautiful dark chocolate brown!! Shades Similar to This Edit. I have used this for a number of years. It also analyzes reviews to verify trustworthiness.I have the color 3C cool darkest brown and it is PERFECT. Won't be using Preference again - that is for sure! I find...Frame your face with your best brows ever! Find helpful customer reviews and review ratings for L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) at Amazon.com. Color in general lasts at most two weeks. L'Oreal Paris Preference Superior Hair Color 5A Medium Ash Brown: rated 4 out of 5 on MakeupAlley. I chose 5C because I thought it would be darker than it is - however, unlike most dyes, this one was the exact color on the box and I should have gone darker. The conditioning treatment that comes with it is pretty good too - I use a bit as a treatment on my hair (never dyed) and it makes it super soft and shiny. I may try something else in the future. Read honest and unbiased product reviews … I am used to the excellence creme, which is easier to apply, and they don't make that in medium ash brown. I have never had a hair dye burn my eyes and my scalp so bad - wow! The condition of my hair is soft and silky.Doesn't really work. Try the L’Oréal Paris Superior Preference in Cool Light Brown. Prime members enjoy Free Two-Day Shipping, Free Same-Day or One-Day Delivery to select areas, Prime Video, Prime Music, Prime Reading, and more. See 2 member reviews and photos. However, as happens with so many so-called "cool" colors, this really didn't do anything to tone down the red in my...This is the only hair color I will use on my hair. Fast, FREE delivery, video streaming, music, and much more I don't write reviews on Amazon, but since this experience is so bad that I think folks should know. It was also great at covering Blonde when I transitioned back to Brunette. Just used it for the first time and it turned the residual red a lovely chocolate color. Still, I concentrated a lot of the application in my roots, and I am still seeing a lot of gray. I could smell mint all the time dying my hair.